Nike Women's Campaign

Timeline

October.2018 – November.2018

Role

UX/UI Designer

Goal

To move away from the style of Nike’s existing website and create a campaign-focused site that reflects the brand’s emphasis on active marketing and promotional campaigns.

Usability & Workflow Improvements

• Designed a bold, distinctive layout to emphasize campaign content.
• Applied a limited color palette to create a strong, immersive visual mood.